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Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

In this study, the authors test the effect that the tilt angle of a solar panel has on the amount of energy it generates. This investigation highlights a simple way that people can harvest renewable energy more efficiently and effectively.

Antibiotics are used to treat dangerous diseases. Over time, however, bacteria are becoming resistant to antibiotics - which poses a threat to humans and animals alike. In this paper, the authors examine how E. coli gains resistance to the antibiotic amoxicillin.

This article investigates the study methodologies, learning strategies, and motives of spelling bee participants. The authors identify several important educational implications of this work.

Many species of trees are distributed widely around the world, though not always in a way that makes immediate sense. The authors here use genetic information to help explain the geographic distribution of various conifer species throughout the world.

In this study, the authors hypothesized that the unique redox properties of cobalt oxide (Co₃O₄), combined with the conductive nature of the nickel foam (NF) substrate, synergistically enhances the catalytic performance for furfural oxidation. The study showed successful synthesis of Co₃O₄ nanoflowers directly grown on NF and tested their capacity to serve as a highly efficient electrocatalyst for furfural oxidation. Beyond furfural oxidation, this study also offers broader implications for sustainable chemistry by establishing design principles for efficient nucleophilic oxidation reaction catalysts, demonstrating an energy-saving alternative to conventional oxygen evolution reaction-coupled processes, and showcasing how biomass conversion can be integrated with renewable energy systems.

In this study, the authors identify new potential targets to treat advanced diffuse large B-cell lymphoma after treatment relapse and loss of CD19 expression.

In this study, the authors studied the ability for bacteria to develop antibiotic resistance over successive generations and modeled the trajectory to predict how antibiotic resistance is developed.

In this study, the authors determine optimal pH levels for maximizing isopropanol degradation in water. This has important applications for cleaning up polluted wastewater in the environment.

In this study, the authors look into some of the implications of rising carbon dioxide levels by studying the effects of acidic pH on the ability of T. pyriformis to feed by quantifying phagosome formation and motility.